Building on this idea, Orangetheory is collaborating with Aoki as Music Director, where he will oversee the musical mood of Orangetheory’s global network throughout the year. In this vital role, Aoki will bring its expertise in the music space to help the brand evolve its member experience. As CMO, Aoki will lead music advisory sessions with the Orangetheory team, provide custom music beats for member-exclusive content, and help the brand establish a music advisory board to expand its engagement with members and the community. music in the future. He will also design a custom track for Orangetheory’s upcoming “More Life” ad campaign, further amplifying the relationship between Orangetheory and Aoki.
As a brand partner, Aoki will work closely with the fitness team at Orangetheory to layer original and heart-pounding setlists that will serve as soundtracks for a new self-titled workout series, “All Out with Aoki.”
“Health, science and technology are three personal passions for me and as Music Director of Orangetheory Fitness, I am able to bring them all into play,” said Steve Aoki. “There’s a strong parallel between the energy of my shows and the way Orangetheory coaches light up their own classes every day – my new playlists are meant to enhance that already amazing workout.”
This series will feature 10 original workouts, led by the beats of Aoki’s Marked Tracks, which were created to inspire members to go “All Out” to reach their optimal heart rate throughout the workout. . The music is meant to inspire, motivate and engage Orangetheory Fitness members in the same way that Aoki energizes its audience worldwide.
“We know the vital role music plays in the workout experience, which is why we enlisted Steve Aoki as CMO,” said David Long, co-founder and CEO of Orangetheory Fitness. “Steve’s dedication to health and wellness, coupled with his passion for science and technology, makes him a natural fit. His values align perfectly with the science and technology backed training of ‘Orangetheory.’
The Orangetheory and Aoki alliance began in early 2022 and will continue through the calendar year, including monthly drops of new “All Out with Aoki” workouts. The series will premiere at Orangetheory Fitness studios around the world on Saturday March 26.
Orangetheory® (orangetheory.com) simply allows you to get more life out of your training. One of the fastest growing franchise companies in the world, Orangetheory has developed a unique approach to fitness that combines a unique trio of science, coaching and technology that work together seamlessly to elevate heart rate participants to burn more calories. Backed by the science of Excessive Post-Exercise Oxygen Consumption (EPOC), Orangetheory workouts integrate endurance, strength and power to generate the “Orange Effect”, whereby participants continue to burn calories up to 24 hours after a 60 minute workout. Orangetheory franchisees have opened more than 1,450 studios in all 50 US states and more than 25 countries. The company was ranked #60 on Inc. magazine’s list of fastest-growing private companies and was ranked #9 on Entrepreneurs’ 500 Fastest-Growing Franchises of 2020 list. Visit www.otffranchise.com for global franchise opportunities.
SOURCE Orangetheory Fitness