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DraftKings vulnerable to sleeping giants like MGM, Wynn and Caesars

DraftKings vulnerable to sleeping giants like MGM, Wynn and Caesars

The war for sports betting money officially has two sides: the companies that were first to market versus the companies that have a brand and a heritage behind their names.

There are examples both for and against the maxim that early movers have a market advantagebut the real competition for dollars only begins when the industry has matured enough for the second players to gain a foothold.

And while these second movers have dominated previous releases in this market, the first mover advantage is particularly at risk.